Marketing Lab & Marketing Lab+

Supporting small businesses with marketing education, training, resources, and personalized services to help them get noticed and reach more consumers.

Marketing Lab

The Los Angeles County Department of Economic Opportunity is committed to uplifting small businesses by providing the marketing education, training, and services they need to compete and grow. In today’s rapidly changing marketplace, many entrepreneurs face barriers accessing digital marketing tools, strategic guidance, and visibility. By offering accessible, culturally responsive support, the County helps small business owners strengthen their brand, reach new customers, and build long‑term stability—driving local job creation and fostering a more vibrant, inclusive economy.

Marketing Lab

A 6‑week Digital Marketing Cohort helps small businesses expand their reach and compete in today’s online marketplace. Through hands‑on training, expert guidance, and practical tools, participants learn to strengthen their brand, engage customers across digital platforms, and apply proven strategies that help them stand out, attract new audiences, and build long‑term success in the digital economy. Launching soon~

Coming Soon
Coming Soon

Marketing Lab+

Marketing Lab+ provides eligible small businesses with in‑depth, one‑on‑one marketing support designed to accelerate growth. Through customized guidance, expert consultation, and tailored services, participants receive direct assistance to strengthen their brand, improve visibility, reach new customers, maximize their presence, and gain a competitive edge in today’s digital economy. Currently available to businesses in Altadena only.

Learn More
Learn More

Marketing Lab+

Currently only available to wildfire-impacted businesses in Altadena.

Enroll Now
Enroll Now

1.

Prioritize your Marketing Lab+ Category

Optimize your Digital Presence

Website and social media optimization, digital marketing, and branding

Optimize your Physical Presence

Signage, awning, and/or mural to support storefront branding and visibility

Eligible businesses, if selected, will be contacted and be notified of both the category for which they have been awarded and the vendor/experts that will work with them to create an Action Plan based on the business’s needs and goals, preferences, and awarded budget. The Action Plan will consist of one or more of the following services:

2.

Prioritize the Services under your Category

  • The Atlas Project

  • The Echo Project

  • The Brightline Project

  • The Northgrid Project

  • "Their attention to detail and commitment" to quality truly stood out. We’ve already recommended them to others.

    —Former Customer

  • "Creative, reliable, and genuinely passionate about what they do."

    —Former Customer

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

Get started today.

Book a consultation
Book a consultation