Shop Local.
Dine Local.
Recover Local.
Support for wildfire-impacted small businesses
The wildfires that struck LA County in January 2025 devastated thousands of homes and businesses. While many were destroyed, hundreds of local shops, restaurants, and service providers are still standing — but have encountered a significant decrease in revenue to continue to operations and thrive. They need your support now. Learn how:
Pledge to Shop
Show your commitment to supporting small businesses by pledging to Shop Small in a few easy steps
Get Gift Card
Purchase gift cards or enter to win a gift card of $10 to use in select businesses impacted by wildfires
Follow partners
Learn about events and promotions available throughout the County
Sign Up for the Recover Local Gift Card Program
* Sign Up for the Recover Local Gift Card Program
Sign Up for the Recover Local Gift Card Program * Sign Up for the Recover Local Gift Card Program
If you are a small business impacted by the wildfires, see if your business qualifies to join the Recover Local Plus List, a directory of businesses closest to the fires with exclusive access to opportunities, including toolkits, promotions, and participation in the Recover Local Gift Card Program.