Shop Local.
Dine Local.
Recover Local.
Support for wildfire-impacted small businesses
The windstorms and wildfires that struck LA County in January 2025 devastated thousands of homes and businesses. While many were destroyed, hundreds of local shops, restaurants, and service providers are still standing — but have encountered a significant decrease in revenue, impeding their ability to continue to operations and thrive. To address this, the County of Los Angeles has partnered with the Cities of Los Angeles, Malibu, Pasadena, and Santa Monica along with community partners to launch the Shop Local. Dine Local. Recover Local. Campaign.
Support a Local Business in the Recover Local Directory
Support businesses in Wildfire Impacted areas:
Sign Up for the Recover Local Program
* Sign Up for the Recover Local Program
Sign Up for the Recover Local Program * Sign Up for the Recover Local Program
If you are a small business impacted by the windstorms and wildfires, see below if your business qualifies to join the Recover Local Business List, a directory of businesses closest to the fires with exclusive access to opportunities, including toolkits, digital and video marketing promotions, and participation in the Recover Local Gift Card Program.
Program benefits to Small Businesses:
Business Toolkits
Get access to critical resources, events, giveaways, campaign merch, marketing workshops, and much more to support your business.
Customer Incentives
Participate in incentive programs that help attract customers to your business, including gift cards and promotions.
Marketing Opportunities
As a participating business, get the opportunity to be featured in interviews, marketing features, and the Recover LA directory.
Recover Local Business Eligibility
Select businesses nearest to the wildfires that occurred in January 2025 are eligible to join the Recover Local Business Directory. To qualify, businesses must have a valid business license (if required by local authorities), be currently operational, be independently owned, be a consumer-facing small business selling a product or service* to consumers, have fewer than 100 employees, and have a physical storefront located within the defined areas below:
Eaton Fire Highly Impacted Area
Eligible areas include all of Altadena and areas east and north of the 210 freeway, but west of the Monrovia Wilderness Preserve and south of Altadena.
Palisades Fire Highly Impacted Areas
Eligible areas include all of Palisades, the City of Malibu, and areas north Ocean Park Blvd. And west of the 405 Freeway.
*Types of qualifying businesses include retail stores, restaurants, food and drink places (bakeries, ice cream shops, coffee shops, etc.), beauty salons, nail salons, barber shops, laundry mats, and automotive repair shops. If you are not sure, please submit registration application and your business will be notified if you are eligible.
Join the community and show your commitment to supporting small businesses by pledging to Shop Small in a few easy steps
Pledge to Shop Local
Incentives
Stay tuned for opportunities to shop at select businesses impacted by wildfires
Follow partners
Learn about events and promotions available throughout the County
Road to Recovery
Get to know the businesses and support them!