Support for Wildfire-Impacted Small Businesses

The windstorms and wildfires that struck LA County in January 2025 devastated thousands of homes and businesses. While many were destroyed, hundreds of local shops, restaurants, and service providers are still standing — but have encountered a significant decrease in revenue, impeding their ability to continue to operations and thrive. To address this, the County of Los Angeles has partnered with the Cities of Los Angeles, Malibu, Pasadena, and Santa Monica along with community partners to launch the Shop Local. Dine Local. Recover Local. Campaign.

Read Press Release

Recover Local Business Directory

Local businesses in fire-impacted areas are open for business! Use the directory below to sort and find a variety of businesses in cities across the County. Whether you’re looking to do some holiday shopping or have a date night, consider visiting these businesses that need your support.

If you are a business looking to join the directory, scroll down or click here!

Sign Up for the Recover Local Program

* Sign Up for the Recover Local Program

Sign Up for the Recover Local Program * Sign Up for the Recover Local Program

If you are a small business impacted by the windstorms and wildfires, see below if your business qualifies to join the Recover Local Business Directory: a list of businesses closest to the fires. Receive exclusive access to opportunities, including toolkits, digital and video marketing promotions, and participation in the Recover Local Gift Card Program.

Register Your Business

Program benefits for Small Businesses

Business Toolkits

Get access to critical resources, events, giveaways, campaign merch, marketing workshops, and much more to support your business.

Customer Incentives

Participate in incentive programs that help attract customers to your business, including gift cards and promotions.

Marketing Opportunities

As a participating business, get the opportunity to be featured in interviews, marketing features, and the Recover LA directory.

Recover Local Business Eligibility

Select businesses nearest to the wildfires that occurred in January 2025 are eligible to join the Recover Local Business Directory. To qualify, businesses must have a valid business license (if required by local authorities), be currently operational, be independently owned, be a consumer-facing small business selling a product or service* to consumers, have fewer than 100 employees, and have a physical storefront located within the defined areas below:

Eaton Fire Highly Impacted Area

Eligible areas include all of Altadena and areas east and north of the 210 freeway, but west of the Monrovia Wilderness Preserve and south of Altadena.

Palisades Fire Highly Impacted Areas

Eligible areas include all of Palisades, the City of Malibu, and areas north Ocean Park Blvd. And west of the 405 Freeway.

*Types of qualifying businesses include retail stores, restaurants, food and drink places (bakeries, ice cream shops, coffee shops, etc.), beauty salons, nail salons, barber shops, laundry mats, and automotive repair shops. If you are not sure, please submit registration application and your business will be notified if you are eligible.